What is Geographic Farming?
The term farming or ‘Geographic Farming’ implies to grow things. In this instance, we’re growing future business. Farming is especially appealing because you get to choose the exact neighborhood that you want to work in. You plant seeds of future potential business by nurturing homeowners and potential sellers by strategically marketing to them. Farming usually involves direct mail postcards, newsletters and door knocking..
Our Geographic Farming Services include a Strategy Session to map out your farm and target demographic. Our Marketing experts will help you create a monthly plan which includes EDDM or Bulk Mail. Get started now with 2, 30 minute Strategy Sessions for only $99. Contact for more info.
What is EDDM?
Every Door Direct Mail® is a service provided by the United States Postal Service that lets you target specific mail carrier routes and send a mail piece (called a flat mailer) to every residential household along the route. You don’t need to have addresses, names, or any contact info at all – USPS just sends your mailer to everyone on the route.
What is Bulk Mail?
Bulk Mail or Target Marketing is a service provided by the United States Postal Service that lets you target specific addresses in various routes. You will need to work with your title rep in coming up with a list of homes you wish to target. Each mailer will have personal names and addresses printed on it.